Latest Event Updates

GETHÁ wins World Branding Awards 2017- 2018

Posted on

GETHÁ Once Again Named Brand of The Year  

For The Third Consecutive Year

LONDON, October 12, 2017 – Malaysian Natural Latex Bedding Brand GETHÁ was awarded with The Brand of The Year during the World Branding Awards, making this the third consecutive win. Procuring the prestigious title in the mattress, bedding and furniture category, GETHÁ has proven its worth as one of the top notch brands in Malaysia.

Organised by the World Branding Forum, the World Branding Awards was officially orchestrated at the Kensington Palace. The World Branding Forum represents a global non-profit organisation dedicated to advancing branding standards for the good of the branding community as well as consumers.

The Awards recognises and celebrates some of the best global and national brands for their work and achievements. Uniquely, winners are judged through three streams: brand valuation, consumer market research, and public online voting.

Experience the award winning GETHÁ brand at The Back and Neck Bed Shop in Myaree and Osborne Park who are proud stockist of the flagship Togetha 100 mattress.  A new level of sleeping luxury.

 

The post GETHÁ wins World Branding Awards 2017- 2018 appeared first on The Back and Neck Bed Shop.

GETHÁ wins World Branding Awards 2017- 2018 syndicated from http://www.backandneck.com.au/

Advertisements

GETHÁ wins World Branding Awards 2017- 2018

Posted on

GETHÁ Once Again Named Brand of The Year  

For The Third Consecutive Year

LONDON, October 12, 2017 – Malaysian Natural Latex Bedding Brand GETHÁ was awarded with The Brand of The Year during the World Branding Awards, making this the third consecutive win. Procuring the prestigious title in the mattress, bedding and furniture category, GETHÁ has proven its worth as one of the top notch brands in Malaysia.

Organised by the World Branding Forum, the World Branding Awards was officially orchestrated at the Kensington Palace. The World Branding Forum represents a global non-profit organisation dedicated to advancing branding standards for the good of the branding community as well as consumers.

The Awards recognises and celebrates some of the best global and national brands for their work and achievements. Uniquely, winners are judged through three streams: brand valuation, consumer market research, and public online voting.

Experience the award winning GETHÁ brand at The Back and Neck Bed Shop in Myaree and Osborne Park who are proud stockist of the flagship Togetha 100 mattress.  A new level of sleeping luxury.

 

The post GETHÁ wins World Branding Awards 2017- 2018 appeared first on The Back and Neck Bed Shop.

Explaining names and sizes of bed sheets for Adjustable Electric Beds

Posted on

Looking for bed sheets for adjustable electric beds?

sheet setFinding the right bedsheets for electric adjustable beds can be tricky. The sheets you are looking for are often called different names so be careful to order the size of bed sheets you’ve been looking for.

The confusion can start with descriptions such as split bed sheets, half king sheets, extra-long single sheets, fitted sheets for adjustable electric beds etc.

To help you when ordering, the following information may be helpful;

  • Half King Sheets are also known as 1/2 King Sheets, long single sheets or extra long single sheets. Sizes can vary slightly however a centimetre plus or minus won’t make a difference

The size you are looking for is 91cm x 203cm (3′ x 6’8”)

  • Half Queen Sheets are also known as 1/2 queen, queen split bed sheets, extra long small single sheets or single caravan sheets

The size you are looking is 76cm x 203cm (2’6” x 6’8”)

  • King Singles are 108cm x 203cm (3’6” x 6’8”)
  • Doubles are 138cm x 188cm (4’6” x 6’2”)

For the record, single adjustable electric bed sheets are always long singles in size 91cm x 203cm (3′ x 6’8″).

Should you have any further questions or would like to place an order for electric bed sheets email us at sales@backandneck.com.au or phone 1300 349 771.

The post Explaining names and sizes of bed sheets for Adjustable Electric Beds appeared first on The Back and Neck Bedding Company.

Explaining names and sizes of bed sheets for Adjustable Electric Beds syndicated from http://www.backandneck.com.au/

Explaining names and sizes of bed sheets for Adjustable Electric Beds

Posted on

Looking for bed sheets for adjustable electric beds?

sheet setFinding the right bedsheets for electric adjustable beds can be tricky. The sheets you are looking for are often called different names so be careful to order the size of bed sheets you’ve been looking for.

The confusion can start with descriptions such as split bed sheets, half king sheets, extra-long single sheets, fitted sheets for adjustable electric beds etc.

To help you when ordering, the following information may be helpful;

  • Half King Sheets are also known as 1/2 King Sheets, long single sheets or extra long single sheets. Sizes can vary slightly however a centimetre plus or minus won’t make a difference

The size you are looking for is 91cm x 203cm (3′ x 6’8”)

  • Half Queen Sheets are also known as 1/2 queen, queen split bed sheets, extra long small single sheets or single caravan sheets

The size you are looking is 76cm x 203cm (2’6” x 6’8”)

  • King Singles are 108cm x 203cm (3’6” x 6’8”)
  • Doubles are 138cm x 188cm (4’6” x 6’2”)

For the record, single adjustable electric bed sheets are always long singles in size 91cm x 203cm (3′ x 6’8″).

Should you have any further questions or would like to place an order for electric bed sheets email us at sales@backandneck.com.au or phone 1300 349 771.

The post Explaining names and sizes of bed sheets for Adjustable Electric Beds appeared first on The Back and Neck Bedding Company.

Thread Count – How to buy the quality sheets you are looking for.

Posted on

Thread count – How to buy the quality sheets you are looking for.

When purchasing sheets most people choose sheets with the higher thread count.

It turns out this is misinformation designed to sell at retail level and really has nothing to do with the quality of the sheets you want to sleep on.

There are a maximum number of threads that can fit into fabric depending on the quality of the cotton used and that number is generally less than 400, so there are a lot of questions to answer when you see sheets advertised with 1000 or 1200 thread count.

So what’s going on?

A thread count explains the total number of threads per square inch of fabric, counting both horizontal and vertical threads.  Theoretically the higher the thread count, the higher quality and softer the sheets.

Some manufacturers are now counting multi-ply threads, which may produce higher numbers. In reality to achieve a higher thread count and keep the misinformed consumer happy, manufacturers are using a lower grade of cotton that becomes very thin when spun.  Here is the explanation – They twist the thread around itself to create a ‘multi-ply’ thread.  When using, for example, a 2-ply thread and weave it to 300 thread count (150 horizontal, 150 vertical) it becomes a 600 thread count sheet and that is the way it is marketed for retail.

Imagine when a 4-ply thread is woven as a 200 thread count and sold as 800 thread count.  A regular ply 300 thread count would feel better and last longer.  The problem is that consumers are conditioned to always buy a higher thread count.

Higher thread count does not guarantee better sheets.

Are all cottons equal?

Experts say that organic cotton, Egyptian cotton and Pima cotton are the best choices over synthetic materials that don’t breathe as well as natural fabrics.

The term ‘Egyptian Cotton’ refers to a plant called Gossypium barbadense, which grows along the Nile River in Egypt.  This plant is known for its extra-long staple length (the length of the strand of cotton the plant produces).  Unfortunately, modern manufacturers realised that customers were looking for ‘Egyptian Cotton’ when purchasing bedding, so they stretched the definition.

Most so-called Egyptian cotton is either a sub-par cotton grown in Eygpt or Gossypium barbadense that isn’t grown in Eygpt but Pakistan, China or India.

To conclude – Australian consumers need to re-educate themselves and put less emphasis on thread count, and more on the quality, softness and durability of the sheets they are considering purchasing.

 

The post Thread Count – How to buy the quality sheets you are looking for. appeared first on The Back and Neck Bedding Company.

Thread Count – How to buy the quality sheets you are looking for.

Posted on

Thread count – How to buy the quality sheets you are looking for.

When purchasing sheets most people choose sheets with the higher thread count.

It turns out this is misinformation designed to sell at retail level and really has nothing to do with the quality of the sheets you want to sleep on.

There are a maximum number of threads that can fit into fabric depending on the quality of the cotton used and that number is generally less than 400, so there are a lot of questions to answer when you see sheets advertised with 1000 or 1200 thread count.

So what’s going on?

A thread count explains the total number of threads per square inch of fabric, counting both horizontal and vertical threads.  Theoretically the higher the thread count, the higher quality and softer the sheets.

Some manufacturers are now counting multi-ply threads, which may produce higher numbers. In reality to achieve a higher thread count and keep the misinformed consumer happy, manufacturers are using a lower grade of cotton that becomes very thin when spun.  Here is the explanation – They twist the thread around itself to create a ‘multi-ply’ thread.  When using, for example, a 2-ply thread and weave it to 300 thread count (150 horizontal, 150 vertical) it becomes a 600 thread count sheet and that is the way it is marketed for retail.

Imagine when a 4-ply thread is woven as a 200 thread count and sold as 800 thread count.  A regular ply 300 thread count would feel better and last longer.  The problem is that consumers are conditioned to always buy a higher thread count.

Higher thread count does not guarantee better sheets.

Are all cottons equal?

Experts say that organic cotton, Egyptian cotton and Pima cotton are the best choices over synthetic materials that don’t breathe as well as natural fabrics.

The term ‘Egyptian Cotton’ refers to a plant called Gossypium barbadense, which grows along the Nile River in Egypt.  This plant is known for its extra-long staple length (the length of the strand of cotton the plant produces).  Unfortunately, modern manufacturers realised that customers were looking for ‘Egyptian Cotton’ when purchasing bedding, so they stretched the definition.

Most so-called Egyptian cotton is either a sub-par cotton grown in Eygpt or Gossypium barbadense that isn’t grown in Eygpt but Pakistan, China or India.

To conclude – Australian consumers need to re-educate themselves and put less emphasis on thread count, and more on the quality, softness and durability of the sheets they are considering purchasing.

 

The post Thread Count – How to buy the quality sheets you are looking for. appeared first on The Back and Neck Bedding Company.

Thread Count – How to buy the quality sheets you are looking for. syndicated from http://www.backandneck.com.au/

An introduction to Upholstered (Fabric) Bedheads

Posted on

An introduction to Upholstered (Fabric) Bedheads

There are many people in Australia who are interested in bedroom remodeling, but they are postponing this activity because they believe that they’ll have to spend a small fortune on it. This is not true because sometimes even a small change can make a huge difference in the appearance and functionality of one of the most important rooms in every home.

One of the most convenient and most efficient ways to improve the bedroom is to check the furniture. There is no doubt that almost every homeowner can buy a new side table, desk or closet. But, one of the pieces of furniture that usually stays in the bedroom for a long time is the bed. This is also the focal point of this area. In most cases, homeowners decide to buy a new bed only when this piece of furniture has lost its most important properties or it is damaged beyond repair.

Truth be told, beds last almost forever, it is the mattresses that we need to change from time to time. (1) On top of that, most of the bed is usually covered with sheets and blankets, but there is one part that is visible – the bedhead. This is where you can invest in when you want to modify your bed.

Namely, you can create a big improvement in your bed’s and bedroom’s appearance if you purchase a new upholstered bedhead. There are leather and fabric bedheads, but most people opt for fabric because they are more affordable and come in different styles. Most home designers pay special attention to this detail, so you should take it into consideration too.

Now let’s highlight some reasons why you should choose upholstered bedheads. To start with, they are good for your safety. Almost every individual has experienced that awful feeling caused by hitting the back of the head on the bedhead (or directly on the wall if there is no bedhead present at all). Thanks to the upholstered bedhead you can avoid situations like this. The fabric makes the area soft and pleasant and protects your head and neck. Keep in mind that there are bedheads with different designs, so you can find bedheads with pointed corners and hard edges for example. The use of soft upholstery can help you avoid accidents.

Some people want to watch TV or read a good book before they fall asleep. It is quite natural to rely on the bedhead while you are involved in these activities. But, if the surface is rough, you won’t feel comfortable. Upholstered bedheads let you keep good posture. (2) Finally, upholstered bedheads are available in different colors and designs, so you can easily match them with the overall style in this room.

The bedheads in our offer are quite stylish and based on the current trends. Of course, they are not too trendy, so you don’t have to worry that you will buy a bedhead that will become outdated. In addition, they are free standing and they appeal to all bedrooms. If you live in Perth, Sydney or Melbourne, feel free to contact us at any time on 1300 349 771.

 

The post An introduction to Upholstered (Fabric) Bedheads appeared first on The Back and Neck Bedding Company.

An introduction to Upholstered (Fabric) Bedheads syndicated from http://www.backandneck.com.au/